SEO (Search Engine Optimization)
SEO, or Search Engine Optimization, is the practice of optimizing a website or online content to improve its visibility on search engine results pages (SERPs). The goal of SEO is to enhance the website's organic (non-paid) search rankings for relevant keywords, thereby increasing its chances of being found by users searching for related information or products. SEO involves various techniques, including optimizing on-page elements such as content, meta tags, and images, as well as off-page factors like building high-quality backlinks. The ultimate aim is to provide a better user experience and make the website more accessible and relevant to search engines, resulting in increased traffic and potentially higher conversion rates. SEO is an essential component of digital marketing strategies for businesses looking to establish a strong online presence and reach their target audience effectively.
